During the planning stages of our film, we made sure to consult a wide demographic, so to ascertain as much constructive feedback as possibly throughout our planning stages. Our use of a small focus group within our class gave us several key ideas to bring forward to our product.
We originally used audience feedback whilst working on our ancillary tasks. When producing our poster, we showed it to a variety of people, receiving both positive feedback and constructive criticism. Many like the deliberately obscure nature of the poster, saying that it complemented our film idea well, whilst others believed it to be too ambiguous and wasn't easily understandable. This also helped us to identify our key demographic, as more positive feedback came from our male audience rather than females, citing that it was more of a 'guys' theme.
By using sites such as Facebook, we were able to garner even more feedback for our product, allowing us to further improve our film towards our demographic. It was recommended to us by a viewer that the film was a bit too boring; the poker scene moving too slowly. This led us to take inspiration from such Guy Ritchie films as 'Rock n Rolla', using split screens, stylish music and freeze frames to create a more original and captivating film. We also gained feedback that the ending to our film was too obscure and more closure was needed. This led us to include evidence of the main character's demise rather than to leave the audience guessing.
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